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Design Sprint · UI/UX Design · Strategy
Helping Walmart make off-campus living a little greener and a lot more affordable
Role
UX Research Lead
Visual Designer
Skills
Contextual Research
Competitive Research
UX Design
Strategy
Storytelling
Duration
3 Days, Jan 2025
Goal
How might we help Priya be successful at school by providing cost-effective, convenient solutions that support her daily needs, helping her stay on-track with her studies and budget?
Our big idea
Moving off-campus, Priya faces the challenge of furnishing her space on a student budget. That’s when she discovers Walmart Attic- a peer-to-peer platform under Walmart’s trusted name that helps students buy, sell, and donate pre-loved goods, making affordability and sustainability easy.
Introducing Walmart Attic:
Pre-loved goods. New purpose
A peer-to-peer initiative within Walmart's larger brand which allows users to contribute gently used goods, made available for others to purchase under Walmart's trusted name at discounted rates, promoting affordability and sustainability 🌟 🌟 🌟
How our solution delivers value beyond sustainability:
📱Making Walmart a student’s ‘go-to’ for every need
💬 Drive community growth through peer-help forums
⭐ Introduce “Walmart Contributors” reward users who leave reviews on the sharing forum
Student
onboarding
Log in with your student ID, get verified, and begin
Phase 1
Our new
budgeting
feature
Answers your questions with AI-powered guidance, helps you categorize expenses, and lets you adjust preferences to fit your needs
Phase 2
Explore
pre-loved
products
Shop affordable, sustainable goods from your community
Phase 3
Engage
with the
community
Get notified when users are looking for specific products.
Join community discussions.
Sell or give away your pre-loved items.
Earn rewards for your donations and reviews.
Phase 4
The users at the heart
of our design + research
Standing out from what large companies offer students
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Bundling + collaborative solutions
"Back to School" personalization which lets students design their dream gear. Their 'college starter kits' combine dorm essentials at a discounted rate. The Target app lets roommates collaborate on shared shopping lists.
Leveraging
AI
Amazon's AI suggests items you might have forgotten from your shopping list -not just for students but for everyone
Student
discounts
Six months of free streaming for students followed by a discounted membership rate.
As off-campus students ourselves, we deeply related to our persona. Using the Crazy 8s method, we rapidly generated impactful ideas that focused on key priorities: libraries, student incentives, on-the-go convenience, smart shopping, and Walmart Attic.
At Walmart, we empower students like Priya to live with cost-effective and convenient solutions that streamline her off-campus living experience, enabling her to focus on academic success while maintaining a balanced budget.
Where do we go from here?
Given the short timeline of this project, we focused on sketching wireframes that clearly conveyed our concept. Our goal was to create visuals that effectively communicated our ideas, making it easy for both peers and mentors to understand and provide meaningful feedback
However, if we were to look ahead, our vision would include:
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Sustainability as focus to promote circular commerce and carbon neutral shopping
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Building a decentralized trust system with verified reviews and community moderation.
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Establishing marketplace leadership through a fully immersive experience, including standalone retail stores.
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Expanding into new target segments to drive repeat business and strengthen customer retention.
Through this quick weekend design sprint, I learnt:
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To balance ambitious ideas with practical solutions within real-world limits.
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Strengthened my ability to communicate concepts clearly through wireframes that invited meaningful feedback.
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Developed skills in prioritizing and delivering key concepts within tight timelines.
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